Saturday, January 09, 2010
How to counter ebook price depression - give them away
Nicholas Clee comes up with a great idea on BookBrunch
Here is a suggestion that I have pinched from others, and that seems to make sense: when readers buy new print books, they should get codes enabling them to download the digital editions for free. While publishers may be afraid of ebooks, they have no choice but to embrace them.
This scheme would both encourage continuing purchases of print books as well as the take-up of ebooks. It would also help to justify the policy - which publishers may have to adopt, because of the pressures on ebook pricing - of delaying ebook editions until hardbacks or original editions have been on the market for several months.