by Ellis Weiner
October 19, 2009 - The New Yorker
Let me introduce myself. My name is Gineen Klein, and I’ve been brought on as an intern to replace the promotion department here at Propensity Books.
To start: Do you blog? If not, get in touch with Kris and Christopher from our online department, although at this point I think only Christopher is left.
If you already have a blog, make sure you spray-feed your URL in niblets open-face to the skein. We like Reddit bites (they’re better than Delicious), because they max out the wiki snarls of RSS feeds, which means less jamming at the Google scaffold. Then just Digg your uploads in a viral spiral to your social networks via an FB/MS interlink torrent. You may have gotten the blast e-mail from Jason Zepp, your acquiring editor, saying that people who do this sort of thing will go to Hell, but just ignore it.
The vi-spi is cross-platform, but don’t worry if you think you’re not on Facebook, because you actually are. Jason enrolled you when you signed the contract last year, or at least he was supposed to, and he told Sarah Williams he did before he had to retire and Sarah left for nursing school. You currently have 421 Friends, 17 Pending Requests, 8 Pokes, 5 Winks, and 3 Proposals of “Marriage.”
I’ve attached a list of celebrities we think would be great to blurb your book, so find out their numbers and call them up. Be sure to do all this by Monday, because Sales Conference starts Tuesday. We come back Friday and then immediately on Saturday (!) all of editorial (Janet, plus probably Michelle, her assistant) and I go to the Frankfurt Book Fair for a week. During that time the office will be closed, although to help cover the costs of the Germany trip it will actually be sublet to the John Lindsay Elementary School P.T.A. as a rehearsal space for this year’s fund-raiser production of “The Music Man.” I’m told that this was one of the things that Jason didn’t understand and which contributed to his “condition.”
Once we get back from Frankfurt, we’d like to see you on morning talk shows like the “Today” show and “The View,” so please get yourself booked on them and keep us “in the loop.” If I’m not here—which I won’t be, since after the book fair I go on vacation for two weeks—just tell Jenni, my assistant, when she gets back from jury duty.
Remember in your blog to tabskim your readers’ comments. You can use Twitter, Chitt-chaTT, or Nit-Pickr. When you reply to comments, try to post at least one photo per hour of you doing everyday tasks around the house, such as answering comments and posting photos. Please make sure they’re pre-scorched. Let me know, when I get back from Retreat a week after my vacation, if self-surging is a problem.