Thursday, October 22, 2009

From Publshing Perpectives:
Books are Not Buicks: Advice for Publishers Entering the Chinese Market
By Wen Huang

Last week's Frankfurt Book Fair offered Western publishers a unique opportunity to interact with their Chinese counterparts first-hand. Given China's vast market, the potential for growth in publishing is immense, and some Westerners may, not surprisingly, be tempted to take the plunge.
So for those about to jump in, Publishing Perspectives surveyed a trio of Chinese publishing executives for their advice on approaching this opportunity. If real estate investors chant "location, location, location" as their time honored mantra, Chinese publishers tout "culture, culture, culture" as their number one piece of advice for Western publishers eyeing the Chinese market.
(read on ...)

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