Posted by: Kevin Tumlinson
Covers are the first bit of customer-facing marketing that your reader will ever see. They’re a shortcut—telling the reader in shorthand that they’ll like this book, that it’s in the genre they love to read, and that the person who wrote it is someone they can trust with their valuable (often limited) reading time. That’s a lot of information to pack into one image, and still make it effective. So what’s the secret psychology behind choosing a good cover?
And choosing … there’s a reason we’re describing covers as a choice the author makes, rather than harping on the idea of do-it-yourself versus hire-someone cover design (at least for the moment—we’ll get to this later).