|At Heathrow Airport|
"We are going to make sure that all landlords see this shop and that they have this in their sights when they're thinking about new retail ranges," said Carl Cowling, managing director of WH Smith Travel. "We are very ambitious about it.... To do this you have got to have a lot of specialist knowledge to get it right. I think we would want to get it right here and then before we thought about opening anymore."
Euston Station was home to the first WH Smith store in 1848. "We wanted to do something different with this shop other than book charts, we wanted to focus on recommendations, we wanted to be more specialist," Cowling added. "We have employed a completely different set of people. People who love books and really believe in what they are doing."
The Euston outlet joins eight other standalone WH Smith Travel Bookshops across the country, at Heathrow Terminals 3, 4 and 5, Gatwick Airport, Glasgow Airport, Edinburgh Airport and Bristol Airport.