Shelf Awareness
Arcadia Publishing has launched a book kiosk at Pittsburgh International Airport that has the capacity for dozens of titles. The pockets hold four copies each when the machine is fully loaded."This impressive machine allows us to sell directly to consumers in a new and innovative way," said Arcadia's owner and CEO Richard Joseph, adding: "After an extensive review of the market, we chose Signifi for our expansion into airports across the country. The Signifi machines are aesthetically well designed, which is critical for our brand. Signifi is passionate about automated retailing, and it is refreshing to work with a team committed to helping their clients succeed."
Titles that will be included in the kiosk include African Americans of Pittsburgh, Kaufmann's: The Big Store in Pittsburgh, The Pittsburgh Pirates, Forgotten Tales of Pittsburgh and The Decade.
"The purchasing process should be exciting for our customers," said e-commerce manager Jack Joseph. "Throughout the development of the kiosk, we were focused on making sure the user interface provides a superlative shopping experience." He added that if the project is successful, Arcadia will roll out kiosks in other locations.
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