Why must a mass-market paperback aspire to the thickness of a foam travel pillow?

Why must a mass-market paperback aspire to the thickness of a foam travel pillow?

Posted at 3:27PM Friday 10 Jun 2016

Patterson has enticed Hachette Book Group to grant him reign over a new imprint called BookShots. Each volume runs twenty-five to thirty thousand words, or a hundred and twenty-five to a hundred and fifty pages

newyorker.com

June 13, 2016

Is James Patterson’s New Imprint the Second Coming of Pulp Fiction?

This is how the world's best-selling novelist sells more books.

By Jonathon Sturgeon   - Flavorwire