At
BEA, veteran publicists offered various strategies and tips for promoting
books with no clear author or the the author is not available or even dead.
|
Roger
Tagholm bids a poetic adieu to Random House's iconic colophon, which has been
replaced by a new text-based "global identity."
|
BookExpo
America's uPublishU Author Hub created self-published authors' own
"footprint on the convention floor" for the first time, setting a
strong precedent.
|
Writing
for The Guardian last month, Simon Tisdall described the scene at the Tehran
International Book Fair, where female skin on book covers is frowned upon.
|
Wednesday, June 04, 2014
10 Tips to Promote a Book When the Author is MIA...or Dead
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