Wednesday, June 04, 2014

10 Tips to Promote a Book When the Author is MIA...or Dead


At BEA, veteran publicists offered various strategies and tips for promoting books with no clear author or the the author is not available or even dead.

Roger Tagholm bids a poetic adieu to Random House's iconic colophon, which has been replaced by a new text-based "global identity."

BookExpo America's uPublishU Author Hub created self-published authors' own "footprint on the convention floor" for the first time, setting a strong precedent.

Writing for The Guardian last month, Simon Tisdall described the scene at the Tehran International Book Fair, where female skin on book covers is frowned upon.

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