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When it comes to self-publishing an eBook there are only a few companies out there that are worth an authors time.
Amazon has Kindle Direct Publishing which dominates the marketplace and accounts for 75% of all digital book sales in North America. Barnes and Noble and Kobo are two other companies that offer indies the ability to market their books domestically and internationally. Wattpad is one of the largest to publish in the serialized format and has some authors with over 190 million reads. Needless to say, all of these companies are tremendously profitable and are the only avenues that have a widespread appeal.
Major publishers have all missed the boat on self-publishing when they should have innovated. Companies like Hachette, Penguin/Random House, HarperCollins should have been the ones that developed Wattpad or their own version of Nook Press or Kobo Writing Life. They could have capitalized on rising talent and signed the best ones to book deals. Another tremendous benefit is customer sales data, buying behaviors and other valuable metrics that companies like Amazon and Apple don’t share.
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