by NPR Staff

First Book CEO Kyle Zimmer says her data shows children read more enthusiastically when they see themselves reflected in their books.
iStockphoto.comNow, a kids' literacy group thinks it's found a way to help that happen: First Book is a non-profit organization that gets books to kids in need. "There's been a growing recognition that there's a disconnect between children's books that are available and the diversity of the market," First Book CEO Kyle Zimmer tells NPR's Lynn Neary. And, she says, the statistics don't look good. "It's worse than you would guess."
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