By Sydney Jarrard on Thursday, May 08, 2014 - Bookselling this Week
Saturday, May 3, brought out swarms of avid readers and book lovers to more than 90 independent bookstores across the state of California for the first ever California Bookstore Day.
Booksellers reported high sales and widespread enthusiasm as they welcomed customers in for special events and literary-themed merchandise throughout the day. “I’m completely thrilled with how it went. It felt like a huge undertaking and a huge success, and so much of that was what booksellers did and how amazingly creative they got with their events,” said Samantha Schoech, coordinator for California Bookstore Day, who noted the incredible camaraderie of the indie booksellers during the planning phases and their enthusiastic response to developing customized celebrations.
“So many bookstores found great, amazing new ways to entice and bring in customers. Our 13 items were a big draw, but most bookstores had huge increases in sales and very little of it was due to the items; it was due to getting people in the store. I really want to give credit to the bookstores.” -
See more at: http://www.bookweb.org/node/29135#sthash.Mkr6HN8M.dpuf
No comments:
Post a Comment