Thursday, May 08, 2014

.Bridging the Gap: Why Publishing's Future is at Risk



Digital publishing is easier. But what if your customers want something that doesn’t look or work like an ebook? What if you can't make what the consumer wants?
A recap the key points in the 2014 Klopotek Publishers' Forum in Berlin this past week. The top message to the German audience: "embrace change or die."
More from PP:
Open Road Media, has expanded its existing relationship with Barcelona Digital Editions, to launch a new imprint in Spanish: Ciudad de Libros/Open Road Espanol.
Add products to your Amazon shopping cart with a tweet. Will this new cooperation between Amazon and Twitter help publisher sell more books on social media?
From the Archives:
Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform.

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