Shelf Awareness
French publisher Assouline plans to open a new store in London's Piccadilly. The Bookseller reported that Assouline, which specializes in high-end fashion and beauty, lifestyle, art and photography coffee-table books, "will set up in 196a Piccadilly, a building designed by Sir Edwin Lutyens and let by Westminster Council." Piccadilly is also the site of the flagship Waterstones store and Hatchards. The new bookstore's opening date has not been confirmed. Assouline operates several boutiques internationally, including in London at Claridge's, Costa Mesa, Calif., New York City at the Plaza Hotel, Paris, Venice, Istanbul, Lima, Mexico City and Seoul.
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