Wednesday, April 10, 2013

Harry’s Hikoi !


Taki Rua and the New Zealand Book Council, Text Publishing and Unity Books have joined forces to bring you one mighty book event! We call it Harry’s Hikoi!

This nationwide initiative will see 300 free copies of kiwi writer David Ballantyne’s Sydney Bridge Upside Down distributed throughout New Zealand. We’re hoping to reach a wide range of readers, from youth in rural communities to New Zealand personalities like Laughton Kora, Peter Hambleton, Celian Wade Brown and Rawiri Paratene.  We’re challenging readers to use a “pay it forward” approach and share their free copy with as many people, plus the more shares readers get the more chances there are to win a range of awesome prizes.
Harry’s Hikoi was launched on the 18th of March 2013 and runs for 11 weeks throughout Aotearoa!

Here’s what you need to do, know and get ready for if you’d like to take part…

Once you register to participate, Taki Rua will send you a copy of David Ballantyne’s Sydney Bridge Upside Down.  You have a read, tell us what you think of it on our Harry’s Hikoi Facebook page and then pass it on to a friend, colleague or whanau member. Easy as that!

Each week you can use Facebook to track the progress of all 300 books that are making their way around Aotearoa and check out updates from other readers.

You and every person you share your copy with needs to post an update on our Harry’s Hikoi Facebook page.This way we know who’s got who’s copy and can track how many readers your copy has reached. When you receive your copy you’ll find that it has a unique word written on the inside cover, whoever gets your book needs to reference this when they make a post so we can track them back to your copy. Something like “Just got hold of my Sydney Bridge copy (Maui), wish me luck!”

We encourage you and the people you pass your book onto to make your Facebook posts as creative possible, posts can be anything from a photo of you reading the book, to a photo of something the book reminded you of, to a line from you on what you think of the book, the characters or the themes – anything you like just as long as you and the people you share your copy with reference the unique word in the copy they have been given so we can track it.

Come the week of the 31st of May we’ll tally up which copies have reached the most readers and announce the top five “sharers” and their prizes on Harry’s Hikoi Facebook page.

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