Tuesday, April 23, 2013

Amazon: We're expanding into TWO HUNDRED countries


Merrily piggybacking off Android


Amazon's Android software store will soon be available across 200 countries - many of which don't have official access to Amazon's Android hardware - as the bookstore continues its quest for world domination.
While Google limits itself to selling apps across 134 countries (and even the UN only boasts 193 members) Amazon will be hawking its Android catalogue across 200 countries - despite selling its Kindle Fire (Android) hardware in only a fraction of them. So residents of Australia, Canada, India and Brazil will be able to download the bookseller's wares, along with those based in the Vatican City, and in fact just about everywhere else, assuming they've a credit card with which to pay.

Fire was launched in May 2011, but only for Americans. Europeans have only been able to enjoy the Free App of the Day and flexible pricing since August last year, and now the rest of the world has been invited to the party, with developers automatically opted into international distribution.
The flexible pricing permits Amazon to vary the price of an app, in order to create bundle offers and discounts. That lowers the cut for developers, who get 70 per cent of the paid price but are only guaranteed 20 per cent of their requested pricing.
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