The Reading Agency is celebrating a major new partnership with the Rugby League World Cup in 2013, to promote and run its Six Book Challenge for less confident readers in locations used by rugby league fans.
Championing
the drive to sign more readers up to the potentially life-changing benefits of
enjoying reading is top rugby league player and England international Jamie
Jones-Buchanan, who has become a Six Book Challenge ambassador.
On
offer are specially branded materials featuring Jamie and his support for
the Six Book Challenge. These equip public libraries, colleges, workplaces and
prisons to take the Challenge to sports fans who might not otherwise pick up a
book and enjoy it, in the run-up to the Rugby
League World Cup 2013
international tournament this autumn. The materials include quotes from Jamie
and book recommendations at all levels for rugby league enthusiasts.
Jamie
only got into reading in his 20s and went on to take a degree in sports science
at Leeds Metropolitan University. He is married with three children and reads
to them regularly. He says:
"When I was young I used to see other people reading, especially
girls, and I always wished I could read like that. But for me at that age it
was futile - I would start reading something but I'd get to the end of the page
and I'd have forgotten what I read.
"Now I read with my three sons as often as I can. I think it is important for them to have reading as something that happens regularly in their life and it's great when they come to me and say "Daddy I want a story." At their age they are like sponges and they soak so much up, so reading regularly is really important for them.
"My life is more rounded now because of reading. I take things from everything I read; each book is a new experience. My message to any rugby league fans out there thinking of signing up for the Six Book Challenge would be just give it a go. Don't be shy or embarrassed, even if you haven't read for a long time. No one will be judging you and it can only bring you good things.”
"Now I read with my three sons as often as I can. I think it is important for them to have reading as something that happens regularly in their life and it's great when they come to me and say "Daddy I want a story." At their age they are like sponges and they soak so much up, so reading regularly is really important for them.
"My life is more rounded now because of reading. I take things from everything I read; each book is a new experience. My message to any rugby league fans out there thinking of signing up for the Six Book Challenge would be just give it a go. Don't be shy or embarrassed, even if you haven't read for a long time. No one will be judging you and it can only bring you good things.”
The
Six Book Challenge invites adult literacy learners and less confident readers
to read six books and record their reading in a diary in order to receive a
certificate.
The Six Book Challenge also has the full support of
the organisers of the Rugby League World Cup 2013. "We're using this
next major UK sporting event after the Olympics to inspire, motivate and
educate as many people as possible," says Marketing Manager Mark
Foster. "The Six Book Challenge is an important part of this."
Organisations running the Six Book Challenge will have the opportunity to bid
for events featuring the World Cup trophy and key players.
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