Thursday, January 03, 2013
Indie Bookstores Have Big Holiday Sales
Despite an economic backdrop filled with talk of a fiscal cliff and no single hot holiday title like last year’s Steve Jobs biography, independent booksellers who took part in PW Daily’s Christmas 2012 survey were surprisingly upbeat. “We beat last year and last year was a stellar year. We are very happy,” said Dana Brigham, manager and co-owner of Brookline Booksmith in Brookline, Mass. Similarly, Suzy Takacs, owner of The Book Cellar in Chicago, which saw 2011 sales rise 38% in the wake of Borders’s closing, was pleased to have last year’s increase stick. Holiday sales for 2012 were “terrific,” she said, “up a whisker.” And Michael Boggs, co-owner of Carmichael’s Bookstore, with two stores in Louisville, Ky., was satisfied with being down 6% at one store and 4% at the other. “Both were up 38% from the year before. The new level is 30% more than pre-Borders. It’s an enormously big figure for a store that’s 35 years old to have.”
In Des Moines, Alice Meyer, owner of 6-year-old Beaverdale Books, was “exuberant.” Her store was up 10% last month and 29% for the year. Two-year-old Wakefield Books in Wakefield, R.I., one of a few indies to open in a Waldenbooks location, also held its own. “We had another very solid year here,” said manager Bob Ryan. “December started off a little slower than we like, but those last few days from December 21 made up a lot of ground we had lost."