Guy
Kawasaki says traditional publishers need to "think about maximizing
sales not minimizing losses" and offers 10 strategies to put them back
on the right path.
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Discussion:
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Every
book published each season is its own startup. By adopting some of the
principles that drive Silicon Valley, publishers really don't have anything
to lose.
Read more » |
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More News from Publishing
Perspectives:
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Having
the proper work environment is a simple thing, but key towards becoming a
better technologist. Here are a few key concepts and set-ups to consider.
Read more » |
Porter
Anderson's weekly column previews this week's Digital Book World Conference,
asks whether publishers keep their shirts on, and much more.
Read more » |
From the Archives:
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Chad
Post's keynote to the IPA Congress in Cape Town addresses the numerous
paradoxes in contemporary publishing and prescribes taking a new, engaged
attitude.
Read more » |
Former leading New Zealand publisher and bookseller, and widely experienced judge of both the Commonwealth Writers Prize and the Montana New Zealand Book Awards, talks about what he is currently reading, what impresses him and what doesn't, along with chat about the international English language book scene, and links to sites of interest to booklovers.
Wednesday, January 16, 2013
10 Strategies for Publishers to Succeed and Survive
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