Saturday, November 10, 2012
Amazon Cites "Technical Issue" for Kindle Buy Buttons That Disappeared--and Returned--Overnight
Late Thursday evening Amazon customers began to notice that buy buttons for Kindle books published by agency model publishers Random House, Penguin, Macmillan, Simon & Schuster and Hachette had disappeared, with Harper buy buttons dropping off after a twenty-minute interval. The deactivation was limited to the six agency model publishers, and affected Amazon's US store only.
At 1:28 AM Friday, an Amazon spokesperson told us and other outlets "the Kindle Store is experiencing a technical issue. We're working to correct it." A different spokesperson wrote back at 7 AM Friday to say "the issue had been fixed." It remains unclear what the specific "issue" was or why such an issue would only affect agency (and agency lite) publishers. But there is no shortage of theories!