Total book spending in the U.S. will be flatPwC considers consumer and educational books together in the report, as well as breaking them out separately. Below, I focus on the consumer book data except where noted. Overall, the company sees total book spending in North America as relatively flat, “1.1 percent compound annual rate” of increase between 2011 and 2016 — and PwC thinks that while total spending on print trade books will decline, the e-book market will be growing fast enough by 2013 to offset those declines. In the U.S., the company estimates that “around 30 percent of adults had at least one portable reading device [an e-reader or tablet] in the first quarter of 2012.”
By 2016, PwC expects, “e-books will account for half of total spending on consumer books” in the U.S. and the total U.S. consumer book market (print + e-) will be worth $21 billion, up from $19.5 billion in 2011.
Full report at paidContent