E-Commerce Titan's Trove of Purchase Cata Could Yield Big Advantage Over Entrenched Rival
Meanwhile, Amazon has kicked the tires on a few mobile-ad companies, including mobile-ad network Jumptap, according to two people familiar with the talks. Amazon and Jumptap declined to comment.
Amazon also owns massive mobile traffic. About half of all U.S. adult smartphone subscribers visited Amazon sites and apps in March, according to ComScore. That makes Amazon the fourth-most-visited property on smartphones.
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