Tuesday, January 03, 2012

Frank Jump’s 'Fading Ads of New York City' preserves those signs found on walls of old NYC


Book records his life's work of finding ads for elixirs, pain remedies and pool halls of yesteryear

Monday, January 2 2012, 6:00
One of the ads from Frank Jump’s ‘Fading Ads of New York City,’ this one for a pain remedy of yesteryear.
Throughout the city, Frank Jump sees what others don’t. He sees ghost signs — those ads painted on the sides of buildings that retreat from the eye as time passes — and they leap out at him.
Then he reaches for his camera.
Fading Ads of New York City” is a collection drawn from thousands of pics taken throughout the five boroughs. It began on a long ago day when Jump went to Harlem with a friend. At Frederick Douglass Blvd. and 147th Street, he noticed the giant wall mural boasting of the powers of an elixir, Omega Oil.
“My jaw dropped,” says Jump. “I climbed up on scaffolding and got the picture before the police told me to get down.”
So began a life’s work.
At first, Jump shot in chrome. His slide show of the tell-tale signs of a New York gone by numbers upward of 5,000. Since switching to digital, his collection of sightings has swelled to tens of thousands taken all over the world.
“Whenever we travel, we get a room in the seediest part of town,” says Jump. “Usually you find these ads in a part of town where they haven’t done any renovations yet.”

Read more: http://www.nydailynews.com/entertainment/photos/frank-jump-fading-ads-york-city-preserves-signs-found-walls-old-nyc-article-1.998437#ixzz1iLOzPvuE

1 comment:

Geoff Churchman said...

I remember seeing one message painted quite large on a wall in a vacant lot in downtown Manhattan in November 1980 saying "the communists are the good guys" - it made an impression, not that I agreed with it.