Published on Jan 11, 2012 - Salt Lake Tribune - Sean P Means
A guerrilla campaign for the revamped Weller Book Works is leaving free books around Salt Lake City.
Seen any free books lately?
Weller Book Works, the revamped and relocated Salt Lake City bookstore, is touting its rebirth at Trolley Square (after decades on Main Street as Sam Weller's Books) with a guerrilla book giveaway.
The "book drop" is leaving hundreds of books around the city, wrapped in book covers touting the new store, which opens on Friday the 13th.
On the website for Wellers' local ad agency, Super Top Secret, you can see some of the ultra-cool book covers and posters for the store.
Weller Book Works, the revamped and relocated Salt Lake City bookstore, is touting its rebirth at Trolley Square (after decades on Main Street as Sam Weller's Books) with a guerrilla book giveaway.
The "book drop" is leaving hundreds of books around the city, wrapped in book covers touting the new store, which opens on Friday the 13th.
On the website for Wellers' local ad agency, Super Top Secret, you can see some of the ultra-cool book covers and posters for the store.
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