Thursday, December 09, 2010

AAP-Tracked eBook Sales Hold Steady, But Are Under 7 Percent of Month's Sales

PublishersLunch

The AAP reported their October sales numbers this morning, with everyone's favorite number to watch--their tabulation of ebook sales for 12 reporting publishers--up slightly at $40.7 million. (They have been about the same, month to month, since July.)
With net print trade sales from a larger group of publishers reported at $569 million, ebooks comprised 6.7 percent of all trades sales for the month. That's below the 8 percent of trade sales that ebooks comprise for the entire year through October. (We've discussed previously that monthly ebook figures may not be all that precise; also as previously written, our percentages differ from the AAP's since we calculate them, um, properly: ebook sales/trade print + ebook sales.)

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