"The ultimate holiday gift" - How cliché is THAT?

WRITER’S LIFEGUARD

Jules Older

Oh, it’s cliché, all right, but once in a great while, even clichés come true.
The subject line of this one read:

The ultimate holiday gift for your literary loved one -- Penguin Mini Cooper

And as soon as I read the message, I knew this was the real deal.
By the way, if you're getting it for me, morning deliveries are best.
Happy hols, Lifeguards.
jules

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Hi Jules,

Remember the adorable Penguin Mini Cooper that was travelling across the country this summer bringing bestselling authors to birthday parties in their hometowns to celebrate Penguin’s 75th anniversary? Well that car is now up for sale! It would be the ultimate ride for the ultimate literary buff.

It’s a 2010 Mini Cooper SD with a dashboard signed by 18 bestselling Penguin authors—the full list is below. It’s only 30k, and with the purchase, you’ll get a set of the top 75 titles published by Penguin Books over the past 75 years, a collection of books worth about $1,200. All proceeds from the sale of the car will be donated to the New York Public Library.

The listing is online here <http://www.autotrader.com/fyc/vdp.jsp?ct=p&car_id=291093821&dealer_id=65908485&atc_id=AT-1159BD3D> . I hope you’ll mention this exciting event on your blog, in case your readers are looking for a very special, literary gift this holiday season!

Here’s the list of authors:

Garrison Keillor
Michael Pollan
Rosanne Cash
Jan Karon
Sue Monk Kidd
Geraldine Brooks
Nathaniel Philbrick
William Kennedy
TC Boyle
Luanne Rice
Bryan Burrough
Melissa Bank
Kim Edwards
David Rohde
Janice Y.K. Lee
Paolo Giordano
Laura Dave

Best,
Lindsay

Lindsay Prevette
Publicity Manager, Viking/Penguin
375 Hudson Street, 4th Fl
New York, NY 10014
(p) 212-366-2224
lindsay.prevette@us.penguingroup.com