By Jason Boog on May 17, 2010 GalleyCat
What's better than a book trailer, print advertising, billboards, or television spots for your book? One lucky writer landed a gigantic billboard on the set of the hit television show 24--exposing her book to millions of viewers during one of the final episodes of the popular action series.
Author Lori Lansens has a new book entitled The Wife's Tale, and her supportive husband happens to be a producer on 24.
While planning a shot for tonight's episode, her husband needed to block out a few pesky palm trees. Instead of expensive special effects work, had the art department build a billboard for his wife's book to cover up the trees--in the photo above, you can see their handiwork.
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