With Marketing Budgets Slashed, Co-op and Web Take Priority
By Chris Artis - Publishing Perpectives

With the recent economic downturn, book advertising - in the traditional sense at least - is on the decline. The majority of US publishers have cut their marketing budgets by 50-70% over the last year.
What's more, while some ad prices have been depressed, prices have not dropped far enough to make them a viable way to advertise most books: a full-page color ad in a leading national publication still costs somewhere in the range of $100,000, while a single 30-second spot on a network television morning talk show goes for a cool $50,000 price tag - prices steep enough to blow even the most generous book marketing budget in a single shot.
(read on ...)