Yes, I buy online, mainly the paraphernalia of sport, , but in the past couple of years I've reduced the range of gear I buy online. There's no price saving in apparel, for example, because much of it doesn't fit and returns are either out of the question, difficult or expensive. And I buy online only if there is a very significant saving when the cost of postage is taken into account.
Another factor limiting my online buying is that I won't do my research in the shops to buy online at the lower price. I have done so, years ago, but I will no longer. It seems to me that the price difference is largely the cost of stocking the goods in a shop and offering shoppers access to them with specialist advice, and so to accept that advantage without paying strikes me as approaching dishonesty.
Yep, prices are usually higher but I and apparently many others believe the advantages are often worth paying for. Those advantages include the capacity to try for fit or personal suitability and to make a warranty claim by passing the item over the counter. And, of course, someone who buys from a shop will always have much greater recourse than an online buyer.
I had believed that traditional, in-store retailing was under serious threat and so I'm delighted that the direction of the battle's advance seems to have changed.
We had become obsessed with price, and while we still are obsessed I think there is room now for other factors in our shopping decisions: local economy, local business, local specialisation, local reputation.
Has the internet changed your shopping habits? Is price enough to send your business online?