16.09.09 Victoria Gallagher in The Bookseller
John Hudson, owner of Fordingbridge Bookshop in Hampshire said: "We've been pleasantly surprised, we've sold more than we thought we would...
Vivian Archer, manager of Newham Bookshop in east London, added: "We sold out this morning, which I cannot believe, we had sold 15 by 11am.... it's absolutely staggering."Naomi Simpson of the Forget Me Not Bookshop in Cheshire, also sold 15 titles, which she said she was "pleased with" as she "didn't hold out much hope for the book". She added however that getting hold of point of sale material for the title had proved difficult, but had received two posters a couple of days before publication.Other indies spoken to by The Bookseller said that the books were not flying off the shelves. Emma Milne-White, owner of the Hungerford Bookshop in Berkshire, said she had sold five copies and that sales were "quite slow". She added: "I'm glad it is at this time of year as it will trickle on until Christmas."However, Nigel Jones of the Totnes Bookshop Dartington said that despite a big poster and a pre-order competition, only one pre-order had been received for The Lost Symbol.
Many of the nationals pick up on the level of discounting. Tim Godfray, chief executive of the Booksellers Association tells the Guardian: "With every mega-bestselling title comes a huge price war, often with the result that the trade as a whole makes very little money on its most valued assets".