Big Publishers Join Blog Talk Radioby Calvin Reid -- Publishers Weekly, 8/6/2008
BlogTalkRadio.com, the blog and social networking site that functions like an Internet radio station, is starting to attract big trade book publishers. HarperCollins and the Hachette Book Group are the latest publishers to set up a Blog Talk Radio site and John Wiley used BTR to feature its authors during the L.A. Book Fair.
Inspired by a family blog started by BTR Founder and former telecommunications executive Alan Levy, BTR was launched in 2006 and attracts nearly 2 million listeners a month. It provides an online platform and switchboard technology that allows users to field phone calls, upload music and effectively run a live radio show that can be archived. The service is free to users, and makes its money by selling advertising.
Inspired by a family blog started by BTR Founder and former telecommunications executive Alan Levy, BTR was launched in 2006 and attracts nearly 2 million listeners a month. It provides an online platform and switchboard technology that allows users to field phone calls, upload music and effectively run a live radio show that can be archived. The service is free to users, and makes its money by selling advertising.
The full PW story - link here.
And do check out their website, link above, impressive. I want a radio blog too!!
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