“When you compare the online traffic of a news website against that of a publisher’s website, who do you think gets the most visitors?” DBW blogger Rob Eagar asks.
“To almost no one’s surprise, it’s not even close: the news sites get much more traffic.”
Both groups, though, create massive amounts of content that people enjoy reading. So why is there such a large disparity between the two readerships?
“Put simply,” Eagar writes, “one group understands the power of content.”