"[Independent booksellers are] our ideal client. That's where the likeminded spirits who might be interested in our books are apt to shop, and that's the best place we have for any chance of discoverability. And luckily in the States there are still a couple of thousand indie bookstores, many that are thriving and growing; they're having a good moment. It's a diverse marketplace amongst those indies, too. It's our best chance to reach the unconverted. It's nice to preach to the converted, but we also want to take the message to others, and that's the best way for us to do that....
"I wish it was just a world of indie bookstores, but it isn't, although it does seem like we do spend most of our time working them. I travel a lot; I visit a lot of bookstores; I do a lot of regional indie retail conventions and just try to remind those people that we are in it together. Our true partnership is with indie booksellers."
--Dennis Johnson, co-publisher of Melville House Books, in an interview with Bookselling This Week
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