French Women Use Colouring Books To Help Relieve Stress And Anxiety

Book2Book Wednesday 04 Jun 2014

Usually associated with play-schools and toy boxes, colouring books have a found a new fan-base in France, where women have taken up colouring to help ease their stress and anxiety.
The trend is thanks to a clever marketing ploy used by publishers, which means more of the books are bought in France – mainly by women - than in any other nation in the world.


Independent