Club Monaco: Fashion, Coffee & the Strand's Books, NYC

Shelf Awareness

The Strand bookstore and Toby's Estate Coffee are partnering with the newly renovated Club Monaco store on 160 Fifth Avenue in New York City to offer "the coziness of a library, a cup of coffee or an Art Deco fireplace in a ladies' lounge as a gateway to a shopping spree," the New York Times reported. Approximately 2,500 titles will be offered by the Strand in the 20,000-square-foot, newly renovated store, which opens Monday.

photo: Tina Fineberg/NYT

"We wanted to create a space where you don't just come to buy a sweater, but are getting an education on art and culture," said Allison Greenberg, Club Monaco's director of marketing and communications. "You can have a cup of coffee or sit in the library and read a great book that is relevant to the Flatiron district.... We wanted to reinforce our status as a true lifestyle destination."

She added that the bookstore and coffee shop are efforts "to bring our blog to life," referring to Culture Club, which was started two years ago and has more than 260,000 followers, the Times wrote.