My candy story begins with an oft-told tale I call "The Jelly Bean Incident." I relate the story at length at the beginning of Candy: A Century of Panic and Pleasure, so I'll just give you the punch line here: when I offered a few jelly beans to a little pre-school friend, his parents flipped out. I mean, you-might-as-well-give-him-crack flipped out. It was a tense moment.
What I don't talk about in the book is what happened next.
After I had safely locked the jelly beans/crack away that day, we all headed to the beach. The mom had packed a snack hamper for the kids. Inside: juice boxes and a new convenience store item called "Smuckers Uncrustable Peanut-butter and Jelly," which is a frozen pouch of white bread-like material surrounding a layer of peanut butter and jelly. Nutritionally, this snack is the equivalent of a candy bar washed down by a lollipop. But somehow, the similarity of the contents was not what mattered to these parents. What mattered was the difference in form: candy on one side, sandwich on the other.
Read on... |
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