Monday, July 15, 2013

A more affordable way to get kids e-reading

Making e-readers more accessible is a great way of improving child literacy

Jack and the Beanstalk
A special edition of Jack and the Beanstalk is part of a new initiative to get kids reading. Photograph: Blue Lantern Studio/Corbis

A few weeks ago, Barnes & Noble, the American bookselling giant, announced it was ending manufacturing of its own tablet e-reader, the Nook, which has been on sale in the UK for a year now. While Nook made significant inroads into the US market, it hasn't sold as well over here, thanks to the established success of Kindle and Kobo. Moreover, there's a lot more competition from other device makers such as Samsung, Sony and Apple, all of which now include many ways to read books – including Nook software itself. However, Barnes & Noble has turned this into a bit of a win for readers, by offering huge inventory-clearing discounts on the Nook HD and HD+: top-spec readers reduced by up to £180 for the next few weeks.

Cleverly, it has also linked up with the Get London Reading campaign, avoiding accusations of a fire sale, and is donating 1,000 Nooks to London schoolchildren in the process. Each of the tablets comes preloaded with a special edition of Jack and the Beanstalk and Other Beany Stories, Poems and Jokes, a collection of new stories by children's authors and illustrators commissioned by literacy charity Beanstalk.

While 16,000 hard copies of the book are also being distributed, the spread of e-readers, particularly cheaper ones, is encouraging. A 2012 study by Scholastic in the US found children accustomed to screens more willing to read e-readers than paper books, a contested finding, but not one that should be dismissed either. At the moment, there's too much focus on high-end tablets, such as the iPad, which are only available to the children of wealthier parents. Initiatives such as those undertaken by Barnes & Noble and Beanstalk, or by Worldreader, which distributes Kindles preloaded with hundreds of books in sub‑Saharan Africa, go some way to reducing this gap.

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