Storytelling in the GIF Economy

Storytelling in the GIF Economy Like Twitter, the GIF compresses a narrative to terse story or convey an emotion, and they are being put to creative use by writers, publishers and institutions.

GIF Guru Ann Friedman on Building an Audience GIF guru Ann Friedman explains how how GIFs are being used by journalists to creatively enhance storytelling and reach new audiences.

More News from PP: Book Marketing Q&A with Scholastic’s Social Media Director, Morgan Baden Morgan Baden directs social media strategy at Scholastic and engages teen readers online. Here's a sneak preview of what she'll speak about at PP's Reaching Readers conference. Book Sales in Bulgaria Up 10% in 2012, Translations Increasing Book sales in Bulgaria were up 10% in 2012, with publishers reporting more than 5,000 books were published the previous year, of which 1,500 were translations.

From the Archives: On Creating in a Transmedia Universe Jan Bozarth’s Fairy Godmother Academy began as a book series, but has expanded into multiple formats. Here she explains her philosophy of creation/re-creation.