Tuesday, November 20, 2012
Read the Book, Buy the Real Estate
ABOUT 60 women gathered inside a condominium on Liberty Street in the financial district on a Sunday evening not long ago to hear Dana Adam Shapiro read from his newly released book, “You Can Be Right (or You Can Be Married): Looking for Love in the Age of Divorce,” a journalistic investigation into why so many marriages fail. The women were also there to buy lingerie, get a psychic reading — and inspect the $2.68 million triplex condo for sale.
This event, mixing an author and a condo, is just one of many such gatherings that have taken place at buildings across Manhattan in recent months. Many have been organized by Divalysscious Moms, a company that puts on events for New York-area mothers. Founded by Lyss Stern five years ago, it has 465,000 members. Ms. Stern hosts a book club, exclusive shopping events, makeovers, and other occasions for moms with and without their kids.
In the last year she has brought E. L. James, Kathie Lee Gifford, Laurie David, Soleil Moon Frye and other authors together with the mothers in her network for readings in multimillion-dollar apartments for the purpose of selling books and real estate. “Authors are selling books and the books give such value to the events,” Ms. Stern said. “There is no better way to get buyers into these beautiful apartments.”