(Credit: Illustration by James Martin)
While Amazon aims to clean up in what's becoming the biggest Internet landgrab ever, the public -- individuals or business owners -- is fated to play the role of bystander in this cyberdrama. Amazon's names won't be open to the public in the way that, say, .com names are, where anyone can register AnythingTheyWant.com. Want to own Chocolate.shop? Forget it. As Amazon says clearly: "All domains in the .SHOP registry will remain the property of Amazon."
Amazon is among the biggest players partaking in the massive effort by the Internet Corporation for Assigned Names and Numbers (ICANN) to vastly expand the domain name system. ICANN has let anyone with the money and technical chops bid for the right to run a so-called generic top-level domain, or gTLD, and last week it revealed which companies and entities are going for which gTLDs, also known as "strings."
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