Amazon Kindle Books Now Available as Gifts

Press release from Amazon:
Kindle Store the first major bookstore to offer eBook gifting

SEATTLE – Nov. 19, 2010 –  Kindle is the most gifted item in the history of Amazon.com and millions of people around the world are reading Kindle Books on Kindle devices and free Kindle apps.
Beginning today, just in time for the holiday season, customers can give Kindle Books as gifts to anyone with an e-mail address—no Kindle required. Kindle Books can be read on Kindle devices and free Kindle reading apps for iPad, iPod touch, iPhone, Mac, PC, BlackBerry and Android-based devices. For more information or to give a Kindle Book as a gift, go to www.amazon.com/givekindlebooks.

To give a Kindle Book as a gift, customers simply choose a book in the Kindle Store, select “Give as a Gift” and send their gift to anyone with an email address. Notifications of Kindle Books gifts are delivered instantly via e-mail and the recipient redeems the gift in the Kindle Store to read on any Kindle or free Kindle app.

Just in time for holiday gift-giving, Amazon editors’ picks for the best books of the year are:

1. “The Immortal Life of Henrietta Lacks” by Rebecca Skloot

2. “Faithful Place: A Novel” by Tana French

3. “Matterhorn: A Novel of the Vietnam War” by Karl Marlantes

4. “Unbroken: A World War II Story of Survival, Resilience, and Redemption” by Laura Hillenbrand

5. “The Warmth of Other Suns: The Epic Story of America’s Great Migration” by Isabel Wilkerson

6. “Freedom: A Novel” by Jonathan Franzen

7. “The Girl Who Kicked the Hornet’s Nest” by Stieg Larsson

8. “To the End of the Land” by David Grossman

9. “Just Kids” by Patti Smith

10. “The Big Short: Inside the Doomsday Machine” by Michael Lewis

With over 725,000 books, the U.S. Kindle Store (www.amazon.com/kindlestore) has the largest selection of the most popular books that people want to read - including New York Times Bestsellers and New Releases from $9.99. Kindle lets you Buy Once, Read Everywhere - on Kindle, Kindle 3G, Kindle DX, iPad, iPod touch, iPhone, Mac, PC, BlackBerry and Android-based devices. Amazon's Whispersync technology syncs your place across devices, so you can pick up where you left off.

With Kindle Worry-Free Archive, books you purchase from the Kindle Store are automatically backed up online in your Kindle library on Amazon where they can be re-downloaded wirelessly for free, anytime.