Posted Friday 10 Jul 2009
Today, anyone involved in the business—from newspapers to magazines, from book publishers to advertisers—seems certain about the fate of the printed word. There is a widespread belief that is now accepted as nearly absolute: Print is being replaced by screens and in a generation or two will be obsolete.
There is evidence to the contrary. Jacek Utko is a former architect who became art director for several newspapers in former Soviet Bloc nations. Utko transformed archaic and staid papers into essential reads and increased readership by 29% in Russia, 35% in Poland, and 100% in Bulgaria. In a speech available online at TED.com, Utko says that the inspiration for his work came from seeing a Cirque du Soleil performance in London: “These guys were doing some creepy, run-down entertainment and put it to the highest possible level of performance art.”