Barnes & Noble Stores Nationwide to Offer Complimentary AT&T Wi-Fi
“Barnes & Noble pioneered the concept of retail stores as community centers,” said Steve Riggio, CEO of Barnes & Noble, Inc. “By providing no-fee Wi-Fi access, we are not only meeting our customers’ needs, but extending the sense of community that has always been in our stores.”
Mr. Riggio added, “This is a natural progression of our digital strategy to provide customers with more choices in how, when and where they want to read.” The existing AT&T Wi-Fi network at Barnes & Noble has been available to customers since 2005. Now, anybody walking into a Barnes & Noble store anywhere in the country will have complimentary and unlimited access to the network at all store locations.
As a part of the Wi-Fi offering announced today, customers will soon be able to opt-in to receive personalized messages from Barnes & Noble — such as a coupon to the in-store café, notices on an author book signing or details on where to find a new book release in their favorite genre — on their Wi-Fi enabled devices when they enter the store.
“We are pleased to expand our relationship with Barnes & Noble as we work together to enhance and deepen customers’ overall experience within the retail stores,” said Ron Spears, CEO, AT&T Business Solutions. “We currently offer the majority of our AT&T customers Wi-Fi access throughout our more than 20,000 U.S. hotspot footprint, including Barnes & Noble, with their qualifying AT&T services. Now, we’re excited to be able to offer every Barnes & Noble customer the same great Wi-Fi experience at no extra charge whenever they enter a retail store.”