Michael Rosen takes leaf out of Jamie Oliver's book in bid to get kids reading
Alison Flood in guardian.co.uk, Thursday 5 February 2009

Children's laureate Michael Rosen, reading one of his books to some young fans

Children's laureate Michael Rosen is set to do for books what Jamie Oliver did for school dinners, with a new BBC show in which he attempts to get a Cardiff primary school to fall in love with literature in just 10 weeks.
The hour-long show, Just Read with Michael Rosen, is due to appear in February. It will see Rosen, author of Mustard, Custard, Grumble Belly and Gravy and We're Going on a Bear Hunt, giving staff at the school permission to shake up their timetables in an attempt to get classes reading for fun. Many of the children at the school have few books at home, and have never visited a library.

Read more about this great idea at The Guardian online.