The Bookseller 26.02.09
Sian Jones, Waterstone’s cookery buyer, said: "It’s great to have two major titles from two of the biggest brand authors in cookery so early in the year." The retailer will be promoting Ramsay as its Delicious Book of the Month for March and will give away a free tea-towel with every purchase of the Delia Smith title.
In sales terms, Ramsay lags far behind Delia, with lifetime sales of his books valued at £24.8m, compared to Smith’s £56.1m.
Steph Bateson, books buying manager at Asda, said: "I think Delia will probably sell more copies of her book because of her heritage. Although Gordon’s book is a much more accessible title."