While the world’s publishers met at London Book Fair last week, Facebook’s CEO Mark Zuckerberg was testifying to the Senate, facing questions about its business model and how personal data has been shared with third parties.
As the hashtag #DeleteFacebook works its way around the internet, the notion that Facebook’s popularity may have peaked doesn’t now seem as implausible as it would have only a few months ago. But what would the impact be on publishers if the social media platform began to substantially lose audiences and what impact would pulling advertising from Facebook have on publishers? And for those businesses who have become reliant on Facebook, is leaving the platform even possible?
With this in mind, I'm pleased to announce the first panel discussion on the Marketing and Publicity conference agenda - Facebook: Publishing Friend and Foe.
Two start-up publishing businesses who have cleverly used Facebook to develop audiences and one traditional book publisher will be sharing their experiences of how Facebook has helped to develop audiences in the past, and how they expect it to help in the future.
Register by MIDNIGHT TONIGHT for Super Early Bird Rates!
Joining us for the Facebook: Friend and Foe panel are:
Read the full article Facebook: Publishing Friend and Foe written by Guest Programme Director Sophie Rochester online here.
Our fantastic 3for2 offer is also available on standard price tickets and is the ideal solution for teams who would like to attend together. View more information here.
Sponsorship opportunities: Emma.Lowe@thebookseller.com
Have a question? Call our customer service team on +44(0)1371 851 879.
Thanks to our sponsors: