New York Rights Fair and BookExpo: announcing a joint marketing agreement
Just a few days after the 55th Bologna Children's Book Fair - a particularly successful edition, confirming its leading role among international children's publishing events - BolognaFiere is once more in the limelight with a new important partnership in the United States.
The new NEW YORK RIGHTS FAIR (NYRF), created by BolognaFiere in partnership with Publishers Weekly and The Combined Book Exhibit, signed an agreement with BOOKEXPO, the American book fair organized by Reed Exhibition, allowing the two events to work together to better serve the publishing industry.
As of 2018, NYRF will thus become the "Official Rights Fair" of BOOKEXPO, i.e. the professional section for trading of copyright.
This joint marketing agreement will allow BookExpo and NYRF to work together and offer the entire publishing industry the perfect gateway to the US publishing market, including increased access to resurgent US bookstores, and more opportunities for rights professionals to embrace the explosion in new media and rights opportunities.
The new relationship will help to bring together all aspects of the publishing industry, providing the strongest foundation for those looking to pursue publishing rights in the US and internationally.
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