Thursday, August 04, 2016

Technology killed bookstore chains. Can technology save indie bookstores?

-   The Seattle Review of Books

It’s great when the received narrative gets disrupted, and Oren Teicher, the CEO of the American Booksellers Association (ABA), has heard more than his share during his long tenure at the independent bookstore trade group, where he’s been the boss since 2009 and in other positions before that. The story that is told, news cycle after news cycle, is that indies were always just about to be wiped off the face of the country because of a new challenge.

First, he says, it was that the B. Dalton and Waldenbooks outlets in every mall would kill local stores. Then, the big boxes like Barnes & Nobles and Borders. After that, the deep discounters like Crown Books. And onward to mass merchandisers like Walmart and membership stores like Costco. And, finally, along came Amazon, he says, followed by Amazon selling ebooks.

But after years of shrinking sales and locations, indie stores have seen a slightly accelerating tick upwards since 2009 in new businesses, more stores, a bigger slice of the retailing pie, and a growth in overall revenue. Teicher cites several reasons, but one of them is the same wave of technology that, the story was supposed to go, would drown non-chain stores once and for all.

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