Baker & Taylor has launched Baker & Taylor Global Publishers Services, which will specialize in providing client publishers with international sales and marketing services, allowing customers to reach multiple sales channels, including traditional retail, online retailers, schools, libraries and consumers through e‐commerce platforms.
B&T Global Publishers Services is headed by v-p and general manager Chitra Bopardikar, who has more than 20 years of global sales experience. She was most recently v-p of international sales and business development at Perseus. In addition, the team includes Michael Abbott, formerly of Random House UK, who will serve as director of sales & marketing, Europe, Middle East & Africa, and director of new business development.
B&T executive v-p and president, retail markets, David Cully commented: "This new business unit under the leadership of an industry veteran like Chitra leverages the company's superb global logistical and IT infrastructure to help publishers effectively offer their content in both developed and emerging countries around the world as the use of the English language continues to increase exponentially. In so doing Baker & Taylor's partnership role with publishers in serving content demand continues to grow and evolve."
Bopardikar added: "Baker & Taylor has spent decades building strong retail relationships around the world for its wholesale business. GPS is a natural extension, and allows client publishers access to a very broad customer base, while reaping all the service benefits available through Baker & Taylor."