Thursday, June 18, 2015

Penguin Random House COO on What Has Changed in Book Publishing and What Has Stayed the Same

Malaviya will be leading a session on how the digital revolution has transformed book publishing at the Yale Publishing Course, which is being held on July 19-24.

June 16, 2015 By Ellen Harvey - Book Business

Nihar Malaviya, EVP and COO of Penguin Random House U.S., argues that despite the rapid evolution of digital technology and the rise of ebooks, publishers' core role as content curators has not changed. What digital technology has transformed is how publishers interact with and market to consumers. 
It is an area of massive opportunity, says Malaviya in the following interview, and one that PRH is eager to explore. In particular, Malaviya wants to foster greater dialogue between PRH and consumers in order to better understand their needs. It's a strategy that would have been nearly impossible prior to digital technology.

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